Snapchat collabs with McDonald's and Tesco for 'Little Joys' campaign

McDonald’s brings back flaky batter in China with CLOT collab

When McDonald’s launched its “CFC” campaign against KFC in China back in February, KFC quickly responded with the slogan “good fried chicken has flakes”, attacking the Big M’s pre-made flakeless batter on its fried chicken. This is something netizens have been complaining about since it was introduced as a cost-saving measure in 2023. Now, McDonald’s has finally brought back the “hand-battered” McSpicy series of fried chicken with flakes, with a…

Snapchat collabs with McDonald's and Tesco for 'Little Joys' campaign

Social media network Snapchat has unveiled the latest instalment of its ongoing ‘Little Joys’ campaign platform, collaborating with big-name brands including McDonald’s, Tesco and Lime. Working with creative agency Weirdo and Undercover Arts, the work features real ‘Snaps’ from real ‘Snapchatters’ to highlight the unique ways in which the platform’s users communicate. The campaign follows on from the Christmas launch of ‘Little Joys’, which show…