US EditionSocial Media Critics Think Boy Smells' Rebrand Stinks
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Social Media Critics Think Boy Smells' Rebrand Stinks
Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing its edgy identity and scents to appease young consumers. The rebrand was done at the ... The post Social Media Critics Think Boy Smells’ Rebrand Stinks appeared first on Beauty Independent.
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