US EditionSony a7 IV Drops to $2,000: A Strategic Price Shift in the Mirrorless Market? - Y.M.Cinema Magazine
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Sony a7 IV Drops to $2,000: A Strategic Price Shift in the Mirrorless Market? - Y.M.Cinema Magazine
The mirrorless camera market just got a jolt of excitement: the Sony a7 IV, a highly acclaimed hybrid camera for both filmmakers and photographers, is now available for $2,000—an impressive $500 reduction from its original price tag. While discounts are not unusual in this space, a $500 drop on a camera this versatile signals more than just a seasonal sale—it marks a possible recalibration in the full-frame mirrorless segment. This move is not j…
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