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Price of Super Bowl TV commercial hits record high of $8 million

Fox has sold several Super Bowl 59 ads for over $8 million each, setting a new record for pricing.
The broadcaster has sold out all ad spots for the Super Bowl and has created a waiting list for advertisers.
This year, viewers can expect ads from various categories, including beverages and tech, with a rise in AI-related commercials.
Fox is also broadcasting the Super Bowl on its streaming service Tubi, allowing for the same ad load as the broadcast network.

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Spiegel

Super Bowl: A 30-second spot in the final game costs eight million dollars

More than 100 million Americans watch the final of the US football championship every year. This makes it a top event for advertisers. The prices for a spot reach a new record high.

25 days ago·Germany

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読売新聞オンライン

This Year’s Hottest Super Bowl Ticket? Advertising Space, Fox Says

NEW YORK (AP) — Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans.

25 days ago·Japan

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Straight Arrow News

Price of Super Bowl TV commercial hits record high of $8 million

The 2025 Super Bowl is setting records, and we’re still more than a week from kick-off between the Kansas City Chiefs and Philadelphia Eagles. According to multiple reports on Wednesday, Jan. 29, some 30-second commercials that will air during the game will cost $8 million. That record price tag is up from $7 million just a year ago. Fox said it sold out its inventory for this year's game in November 2024. However, a few spots opened when State …

25 days ago

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Benzinga

Super Bowl LIX Commercials Hit Record $8 Million: How Fox Corporation Can Win From NFL Championship - Fox (NASDAQ:FOX)

Fox isn't going for the three-peat in Super Bowl LIX, but the media company could still be among the biggest winners on Feb. 9.

25 days ago·New York, United States

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Daily Snark

REPORT: Super Bowl LIX Ads Selling For As Much As $8 Million

This year, FOX is televising Super Bowl 59 between the Kansas City Chiefs and Philadelphia Eagles and they are cashing in big time. According to Brian Steinberg of Variety, Fox Corp. has sold at least 10 ad spots during the Super Bowl for more than $8 million. Fox Corporation CEO Lachlan Murdoch told reporters in November the network sold out […]

25 days ago

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Fast Company

Advertising in the Super Bowl hits a new record, Fox says

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans. Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.…

25 days ago

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