Spotify Opens the Programmatic Floodgates with Ad Exchange Launch

Spotify Opens the Programmatic Floodgates with Ad Exchange Launch

At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.

Spotify presented at its Spotify Advance event – held in New York – the next stage of Spotify Advertising. A new era that they said “pretends to modernize its advertising technology, strengthening alliances and deepening human experience to make it easier for advertisers to purchase, create, measure and achieve clear results in Spotify as an advertising platform”. [...] The post Spotify presents new tools for advertisers appeared first on Ecomme…

Spotify is about to be flooded with AI-made ads, and I wonder if it will make much of a difference to businesses

Spotify’s new AI-powered ad tool may not be the solution they claim.

Spotify is modernizing its advertising platform to provide more flexibility to advertisers in purchasing ads on its service. The streaming service unveils advertising formats such as Spotify Gen AI Ads. Spotify Ad Exchange (SAX): a new programmatic offer Advertisers can reach Spotify's connected and active users through a real-time auction, offering complete addressability and advanced measurement capabilities. In addition to The Trade Desk, Spo…

Spotify Launches AI-Powered Ads, Real-Time Bidding for Advertisers - Tech

Spotify is making big changes to how ads work on its platform. At its Spotify Advance event in New York, the company announced new tools that make it easier for advertisers to create, buy, and track ads.  The biggest updates include a new system for real-time ad bidding and AI-generated audio ads. The Spotify Ad Exchange (SAX) is a new feature that lets advertisers bid for ad space in real-time. This means they can reach Spotify’s logged-in user…

Creating EQUAL Opportunities For Economic Growth In Music

How Spotify’s EQUAL programme is shaping culture and levelling the music playing field for women  African music is emerging as a powerful force, rich in storytelling and cultural expression. Contributing to this global movement are bold and talented women artists who are shaping its sound and redefining its culture. These artists are breaking boundaries and… Read More »Creating EQUAL Opportunities For Economic Growth In Music