Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service
- Starbucks plans to reduce its menu offerings by roughly 30% to simplify service and enhance customer experience, as stated by CEO Brian Niccol.
- The company has already removed olive oil drinks and iced energy drinks, while introducing new items like the cortado and pistachio-flavored drinks.
- Starbucks reported a 6% decline in US sales for the last quarter, marking its fourth consecutive quarter of declines, according to Niccol.
- Niccol noted that the menu's complexity led to long lines, and a simpler selection will help the company respond better to trends, as he mentioned the success of the Dubai Matcha drink.
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Leaning Left11Leaning Right4Center52Last UpdatedBias Distribution78% Center
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78% Center
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C 78%
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