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Stellantis Somehow Thinks It Can Go After Bentley And Rolls-Royce With DS

Summary by Jalopnik

Every day it seems Stellantis loses a little bit more of its grip on reality. Now, the struggling automaker says it wants its French luxury unit, DS, to rival the likes of Rolls-Royce and Bentley. Right now, it’s more of a BMW, Audi, Mercedes-Benz fighter, but these French loons have higher aspirations for the brand.Read more...

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Stellantis Somehow Thinks It Can Go After Bentley And Rolls-Royce With DS

1 month ago

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Stellantis' DS Wants To Rival Rolls-Royce And Bentley After Failing To Rival BMW And Audi

DS takes more inspiration from Bentley than Audi, according to design chief Thierry Metroz. Stellantis’ DS brand plans to go “beyond premium” as it aims to break into the luxury segment. It says the No8’s interior reflects this ambition, emphasizing high-quality materials and craftsmanship. It’s not every day you hear about a Stellantis-owned offshoot of Citroen aspiring to rub shoulders with the likes of Bentley and Rolls-Royce, but DS Automobi…

1 month ago

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