Revisit the Apple Watch’s launch ads from exactly 10 years ago

Revisit the Apple Watch’s launch ads from exactly 10 years ago

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24.  Exactly a decade on, now is as good a time as any to revisit the ads that gave everyone their very first look at Apple’s debut smartwatch. […]

10 years of Apple Watch, Siri leadership shakeup, DMA fines

Benjamin and Chance reflect on the history of the Apple Watch on its ten year anniversary. Also, the EU slaps...

On April 24, 2015, Apple released its first smartwatch. It was an expected, commented and, for many, unexpected release in its ambitions. Although it was not the first in its category, Apple Watch represented more than just a screen on the wrist, a new concept of interaction with technology, where health, well-being and immediacy were the protagonists. Ten years later, not only remains in force, it is the world's best-selling smartwatch.Apple Wa…

With a touch of hubris, Apple launched the Watch in April 2015 and made wearables acceptable. A story with ups and downs.