US Edition‘A heartbeat poisoned by prejudice can only last so long’: Tahoe Heartbeat receives community backlash after social media storm
- A South Lake Tahoe company's merchandise was removed from stores after the owner's comments about children of undocumented workers went viral, leading to a boycott of Heartbeat Tahoe.
- Raley's confirmed that Heartbeat merchandise has been pulled from all its stores in Nevada and California, including locations in South Lake Tahoe and Reno-Tahoe International Airport.
- Parker Alexander, the founder of Heartbeat Tahoe, apologized for his comments, acknowledging they were 'poorly articulated and hurtful.'
- Community groups, including a booster club and a soccer club, distanced themselves from Heartbeat Tahoe, stating they do not condone the founder's statements.
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Tahoe Daily TribuneReposted by 
Sierra Sun
Sierra Sun‘A heartbeat poisoned by prejudice can only last so long’: Tahoe Heartbeat receives community backlash after social media storm
SOUTH LAKE TAHOE, Calif. – The apparel brand Tahoe Heartbeat experienced significant community backlash after CEO Parker Alexander posted inflammatory comments on social media, deriding Superintendent Dr. Todd Cutler’s letter addressing federal immigration policies. Now, over 20 organizations and businesses including the League to Save Lake Tahoe, Clean Up the Lake, and Raley’s, have decided to drop the brand in response. Last Saturday, Alexande…
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