Strategic considerations for licensing and franchising brands in the Indian market
1 Articles
1 Articles
Strategic considerations for licensing and franchising brands in the Indian market
Enhanced brand recognition and identification among Indian consumers has made monetisation crucial for businesses entering the Indian consumer market. Licensing and franchising in particular are powerful avenues for brand owners to extend their reach and increase revenue. By carefully understanding the cultural nuances, legal framework and consumer preferences, brands can successfully navigate thi...
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