Strategies for increasing hotel profitability through direct sales: Maricarmen Álvarez's presentation at the Smart Travel News Roadshow

The Smart Travel News Roadshow held in Barcelona brought together tourism industry experts to discuss the latest trends and strategies in the hotel industry. Among the highlights was one by Maricarmen Álvarez, CEO of Alojapro, entitled "Increase profitability through direct sales: strategies and solutions in the current hotel environment." Álvarez began her presentation by highlighting the constant evolution of the tourism sector and the importa…