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Streaming Advertising Has a Consistency Challenge for Audience Targeting: OpenAPs Levy Beet.TV #VideoMarketingStrategy #VideoGraphy #Branding #ContentMarketing

Summary by Beet.TV - The Root to the Media Revolution
SANTA MONICA, Calif. – Streaming advertising is growing, but advertisers face challenges in consistently reaching the right audiences across different media partners and platforms. This is due to discrepancies in how various “householding” solutions match consumer identifiers to target households, according to David Levy, CEO of advanced advertising company OpenAP, in this video interview with Beet.TV. “Ultimately that just creates a lot of nois…
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