Marketers are moving at the speed of culture — but can they define it?

Marketers are moving at the speed of culture — but can they define it?

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event Wednesday.

According to a survey, a majority of the German population considers culture to be an important role for society and considers it important in their own lives, according to the "Relevanzmonitor Kultur 2025", a representative survey conducted by the opinion research institute Forsa on behalf of the Liz Mohn Foundation among more than 3,500 adults on the social acceptance and use of cultural offers.

How important is culture to people? Is there room for it in times of crisis and major challenges? A survey provides a clear picture.

How important is culture to people? Is there room for it in times of crisis and major challenges? A survey provides a clear picture.