Substack updated its app to make it even more like TikTok

Substack updated its app to make it even more like TikTok

The Substack app now features a feed of vertical videos that the company hopes could draw in users from TikTok and help current subscribers discover new creators, too.

Substack rolls out a new video feed amid the looming U.S. TikTok ban

As a potential TikTok ban looms in the United States (again), Substack is making (another) play for video creators to join its platform. Back in January, Substack CEO Chris Best wrote on his personal account that the company was “going to rescue the smart people from TikTok!” It seems he’s making good on that promise, as the company announced on Monday that it’s rolling out a scrollable video feed in its app. Given the timing of this TikTok-like…

Substack wants its creators to stick around. A TikTok-style feed will help them promote their newsletters. - Tubefilter

The winds of change are blowing in Substack‘s direction, and one update is an attempt to cut into TikTok‘s territory. As the newsletter platform’s user base trends in an increasingly political direction, it is launching an infinitely scrolling vertical video feed that is meant to increase discoverability for its creators. TechCrunch notes that the TikTok-style feed is a redesign of the Media Tab that arrived on Substack last year. The timing of …

Substack Launches TikTok-Style Feed

The newsletter platform continues to look to TikTok for inspiration. The post Substack Launches TikTok-Style Feed appeared first on Passionfruit.

Substack has started implementing a vertical video feed in the updated multimedia content tab, so that users will be able to view content similar to TikTok or YouTube Shorts, including posting by creators to whom users are subscribed and suggestions based on their activity.

As TikTok ban looms, Substack launches short video content - SiliconANGLE

As the deadline for the TikTok sale approaches, the San Francisco-based publishing platform Substack hopes to capitalize on the loss by releasing a short video feature in its app. Creators will now be able to create TikTok-style videos in what was previously the Substack app’s Media tab. Videos can be up to ten minutes in […] The post As TikTok ban looms, Substack launches short video content appeared first on SiliconANGLE.