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Suede coats and sacred cows: Patrice Louvet on turning Ralph Lauren around

Summary by Semafor

The Signal InterviewWhen Ralph Lauren named Patrice Louvet as its chief executive in 2017, the preppy clothing brand’s same-store sales had fallen for nine consecutive quarters.Stefan Larsson, Louvet’s predecessor, had arrived with a stellar reputation, having helped build H&M into a fast-fashion trailblazer and revived Gap’s Old Navy brand. Larsson cut headcount at Ralph Lauren, closed underperforming stores, and pulled back from non-core busin…

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Suede coats and sacred cows: Patrice Louvet on turning Ralph Lauren around

The Signal InterviewWhen Ralph Lauren named Patrice Louvet as its chief executive in 2017, the preppy clothing brand’s same-store sales had fallen for nine consecutive quarters.Stefan Larsson, Louvet’s predecessor, had arrived with a stellar reputation, having helped build H&M into a fast-fashion trailblazer and revived Gap’s Old Navy brand. Larsson cut headcount at Ralph Lauren, closed underperforming stores, and pulled back from non-core busin…

24 days ago·New York, United States

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Semafor broke the news in New York, United States 24 days ago on Thursday, January 30, 2025.

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