US EditionSuede coats and sacred cows: Patrice Louvet on turning Ralph Lauren around
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Suede coats and sacred cows: Patrice Louvet on turning Ralph Lauren around
The Signal InterviewWhen Ralph Lauren named Patrice Louvet as its chief executive in 2017, the preppy clothing brand’s same-store sales had fallen for nine consecutive quarters.Stefan Larsson, Louvet’s predecessor, had arrived with a stellar reputation, having helped build H&M into a fast-fashion trailblazer and revived Gap’s Old Navy brand. Larsson cut headcount at Ralph Lauren, closed underperforming stores, and pulled back from non-core busin…
·New York, United States
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