Published 13 days ago • loading... • Updated 12 days ago

Super Bowl commercials rely on comedy, nostalgia to avoid potential missteps

Most Super Bowl commercials this year focus on humor and nostalgia, as advertisers aim to provide a brief diversion for viewers.
Some ads address serious topics, such as Novartis urging early breast cancer detection and Hims & Hers discussing obesity.
Tim Calkins notes that avoiding controversy was a priority for advertisers, resulting in fewer creative risks.
Celebrity endorsements and nostalgia are used to connect with audiences, according to marketing experts Kimberly Whitler and Linli Xu.

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VOA News

+2 Reposted by 2 other sources

Super Bowl commercials rely on comedy, nostalgia to avoid potential missteps

Many advertisers put their ads online ahead of the game, but some big brands hold out to maintain an element of surprise

13 days ago·United States

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National Post

Super Bowl advertisers playing it 'safe' and leaning on nostalgia and comedy

This year's round of Super Bowl commercials have advertisers sticking to humour and nostalgia, with plenty of celebs hocking.

13 days ago·Canada

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The Oregonian

Super Bowl ads lean into comedy, nostalgia to avoid controversy

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion.

13 days ago·Portland, United States

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PHL17

+3 Reposted by 3 other sources

Why can't companies call it the Super Bowl in commercials?

NEW ORLEANS (KNWA/KFTA) — As millions across America watch Super Bowl LIX on Sunday there are two words they won't hear in the commercials: Super Bowl. But, why? In order for companies to say "Super Bowl" in their commercials during the big game, they have to fork over millions of dollars to the trademark owner since 1969, the National Football League. The NFL also has the trademarks for "Super Sunday" and all of the league's team names, logos, …

13 days ago

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Associated Press News

+66 Reposted by 66 other sources

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

The Philadelphia Eagles dominated the Kansas City Chiefs on the field in this year’s Super Bowl, while laughter dominated the commercials. A Northwestern University marketing professor says most Super Bowl

13 days ago·United States

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Associated Press News

+66 Reposted by 66 other sources

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

13 days ago·United States

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thepoliticalsignal.com

Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps - Political Signal

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion. As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit airwaves on Sunday. Many companies put their ads online […] The post Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps appeared first on Political Signal.

12 days ago

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