US EditionSupply chain wake-up call - Brands rethink programmatic
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Supply chain wake-up call - Brands rethink programmatic
By Alba Marco, Head of Supply Partnerships, Yahoo DSP Let’s be honest – digital media buying has always been a supply chain, just not a very good one. There’s been too many middlemen, too little accountability and far too much money disappearing into the ether. But the tide is turning. With automation and real-time insights, marketers are finally getting the clarity they need to spend smarter, waste less and focus on what actually moves the need…
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