Published 2 months ago • loading... • Updated 2 months ago

Tag Heuer replaces Rolex as official timekeeper of F1

Tag Heuer will replace Rolex as Formula One's official timekeeper this season in a new 10-year partnership with LVMH, as announced by Liberty Media.
Tag Heuer was previously the F1 timekeeper from 1992 to 2003 and will have a significant presence at 24 races this season.
The sponsorship deal is valued at slightly more than $100 million a year and also includes LVMH's Louis Vuitton and Moet Hennessy brands.
F1 chief executive Stefano Domenicali expressed excitement about Tag Heuer's return, stating, 'I am delighted to welcome TAG Heuer as the official timekeeper of Formula One.

Insights by Ground AI

Does this summary seem wrong?

45 Articles

All

Left

Center

Right

Bild

Formula 1: After leaving the DFB team – mega deal for Adidas official

Adidas has signed a new sponsorship contract. The German sporting goods manufacturer is joining Mercedes as a partner for the new Formula 1 season.

2 months ago·Berlin, Germany

Read Full Article

News18 India

Formula One Announces Tag Heuer As Official Timekeeper Replacing Rolex

As part of a new 10-year partnership with French luxury giant LVMH, Tag Heuer will serve as F1's official timekeeper starting this season. Previously the F1 timekeeper from 1992 to 2003, the brand will have a significant presence at the season's 24 races with trackside branding and activations.

2 months ago·India

Read Full Article

The Sun

Start of F1 races will look very different in 2025 with major change

THE 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing Rolex. TAG Heuer’s return comes as the first individual partner as part of F1’s 10-year deal with luxury goods company LVMH. RexTAG Heuer has stepped in as the official timekeeper, replacing Rolex this year[/caption] The deal, which started on January 1 this year, ends Rolex’s decade-long partnership that began in …

2 months ago·United Kingdom

Read Full Article

Eesti Rahvusringhääling

F1 Series Replaces Timer

The timepiece for the Formula 1 World Series will be replaced by TAG Heuer, another Swiss luxury watch brand, which has a long history with the series from before.

2 months ago·Estonia

Read Full Article

The Hindu

TAG Heuer replaces Rolex as official timekeeper of F1

Previously the F1 timekeeper from 1992 to 2003, the brand will have a significant presence at the season’s 24 races with trackside branding and activations.

2 months ago·India

Read Full Article

The Star Kuala Lumpur

Motor racing-Tag Heuer replaces Rolex as official timekeeper of F1

LONDON (Reuters) - Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday. Read full story

2 months ago·Malaysia

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year