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Talk Fast, Think Faster: The Case for Improv

Summary by Radio Ink
Preparation doesn’t get the attention it needs. Yet, radio talent are too often programmed to fill their content clock with a precise formula, and they and their brand managers underestimate the importance of mastering the art of improvisation.
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Radio InkRadio Ink

Talk Fast, Think Faster: The Case for Improv

Preparation doesn’t get the attention it needs. Yet, radio talent are too often programmed to fill their content clock with a precise formula, and they and their brand managers underestimate the importance of mastering the art of improvisation.

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Radio Ink broke the news in on Friday, April 4, 2025.
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