Marketing Briefing: How the current chaos affects influencer marketing

Marketing Briefing: How the current chaos affects influencer marketing

Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.

The trade war of President Donald Trump, President of the United States, is coming to consumers' wardrobes, and the items most affected will be the basics. The apparel sector is disproportionately impacted by Trump's tariffs, which include a minimum 10% tax on all countries and a 145% tax on Chinese imports.

Retailers, Manufacturers Struggle to Brace for Tariffs - The Food Institute

Despite the 90-day pause on many reciprocal tariffs impacting the F&B industry, retailers and manufacturers are feeling anything but calm.

Trump’s Tariff Tantrum May Give RCEP A Boost

For many nations, a highly profitable trade relationship with the United States is now no longer a given. With President Trump’s tariff agenda looming over the world, how is Asia planning for a future where the U.S. may not be so open for business?

Tariff Tantrums, Supply Chain Scrambles, and the Basement Hoarder Economy — Dan Kaufman

Tariff Tantrums, Supply Chain Scrambles, and the Basement Hoarder Economy By Dan Kaufman Did you buy a phone last week—just in case? If so, you’re not alone. Apparently, it’s not just paranoid consumers stocking up to beat tariffs. Corporate America is doing the same thing, just with more forklifts and fewer Amazon boxes. I spoke to a large investor friend of mine, and what he shared painted a fascinating (and slightly chaotic) picture of what’s…

The supply chain strategies retail is using to respond to tariffs

The Trump administration has revived tariffs as a core instrument of U.S. trade policy, imposing sweeping new duties on imports from Canada, Mexico, and the European Union, a 10% baseline tariff on nearly all U.S. imports, and sharply elevated rates—up to 145%—on Chinese goods. The post The supply chain strategies retail is using to respond to tariffs appeared first on Retail Insider.