US EditionTariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser – Beet.TV
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Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser – Beet.TV
In a sobering assessment of the advertising industry’s near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. “There’s a lot of bad places this can go,” Wieser said in this interview with Beet.TV, referring to the ongoing tariff disputes affecting major economies. His firm revised do…
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