Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025 - Basis Technologies

The Stock Exchanges live a frenzied day of collapses and rebounds, with unexpected meeting of the Federal Reserve, volatility settles on Wall Street and the Ibex loses in just three sessions almost everything gained this year, China collapses another 12% and Europe falls more than 7%, money flees from risky assets in the face of the economic impact of Trump's tariffs, oil deepens its fall to at least four years but nothing, Trump continues again…

Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025 - Basis Technologies

Brands and agencies are bracing for economic turbulence. Amidst the Trump Administration’s shifting tariff announcements, budget reallocations, massive federal layoffs, and other emerging economic policies, global ad spend forecasts have been reduced by nearly a full percentage point. Consumer spending is also slowing due to economic concerns, with consumer sentiment declining for the third consecutive month in March—and down 27% year-over-year.…