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Tesco criticised for 'unethical' formula-funded midwife advice trial

Tesco is facing criticism for a pilot program involving Danone-funded midwives offering infant feeding advice, labeled as 'unethical' by critics and reminiscent of past scandals.
The World Health Organization and UNICEF's Breast Milk Substitutes Code advises against marketing personnel having contact with mothers and pregnant women.
A midwife quit the program, stating she could not associate with Danone's 'unethical service' and emphasized the role of midwives in protecting women.
Danone claims the program provides impartial nutritional expertise, while Tesco describes it as a small-scale pilot aimed at supporting parents.

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Daily Record

Tesco's new infant feeding service branded 'unethical' as rethink urged

The supermarket giant has been urged to rethink its in-store pilot.

2 months ago·Glasgow, United Kingdom

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Hemel Today

Supermarket faces calls to end Danone-funded baby feeding trial branded 'unethical'

Critics have said the initiative echoes the 1970s ‘milk nurses’ scandal 🤔

2 months ago·Hemel Hempstead, United Kingdom

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Sussex Express

+15 Reposted by 15 other sources

Tesco: UK supermarket faces calls to end Danone-funded baby milk formula feeding trial branded 'unethical'

Critics have said the initiative echoes the 1970s ‘milk nurses’ scandal 🤔

2 months ago·Lewes, United Kingdom

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Sky News UK

Tesco criticised for 'unethical' formula-funded midwife advice trial

The midwives were funded and trained by Danone - whose brands include Aptamil and Cow & Gate - before giving advice to parents in a Tesco supermarket. The pilot has been criticised for being reminiscent of the "milk nurses" scandal of the 1970s.

2 months ago·United Kingdom

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