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Judge Allows Blade Runner 2049 Copyright Claims Against Tesla to Proceed

  • Alcon Entertainment sued Tesla and Warner Bros. In October, alleging copyright violations related to Blade Runner 2049 imagery during a Tesla event.
  • Alcon claimed Tesla used Blade Runner 2049 imagery to promote the 'We, Robot' Cybercab, after Alcon denied a request to use the film's images.
  • Tesla allegedly used an AI image generator, featuring a scene resembling ruined Las Vegas from Blade Runner 2049, in promotional materials for about 10 seconds.
  • Judge Wu quoted Musk saying Tesla wants to sell cars and stated that Tesla and Alcon are not competitors; Alcon quoted that any brand must consider Musk's behavior.
  • The judge dismissed some trademark claims but allowed some copyright infringement claims against Tesla to proceed, ordering mediation, marking a partial legal victory.
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Bloomberg Law broke the news in Arlington, United States on Monday, April 7, 2025.
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