Testing change for better results - BusinessWorld Online

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Testing change for better results - BusinessWorld Online

Organizations are under constant churn today from new technology, changing customer expectations or competitive pressures. To succeed and adapt to these changes, one approach is to implement A/B testing. The use of A/B testing is most commonly associated with marketing and product development, but it is also a useful technique for assessing incremental changes across virtually any field in a controlled, data-driven way. This enables organization…