The Gift of Cultural Capital: How Culturally Mixed Gifts Strengthen Giver-Recipient Bonds

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The Gift of Cultural Capital: How Culturally Mixed Gifts Strengthen Giver-Recipient Bonds

Abstract Gifts can serve as tangible expressions of social connections. Culturally mixed gifts (i.e., objects simultaneously displaying cultural symbols from various countries) are growing in popularity within the gift market. However, their symbolic significance in building relationships remained unexplored. This research, rooted in cultural capital theory, investigates how culturally mixed gifts impact giver-recipient relationships. Across eig