US EditionThe (Hidden) "Geology" Lesson In Conference Realignment
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The (Hidden) "Geology" Lesson In Conference Realignment
KC Smurthwaite is a consultant for Athletics Admin, specializing in revenue generation, licensing, marketing, and higher education. He has almost two decades of experience in collegiate athletics and the sports and entertainment industry. Smurthwaite is a fractional employee of several athletic departments across the country. He also teaches sports management and journalism as an adjunct professor. Follow him on Twitter or connect on LinkedIn. S…
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