US EditionThe Importance of Business Intelligence in Marketing Management - Business Intelligence Marketing
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The Importance of Business Intelligence in Marketing Management - Business Intelligence Marketing
The Importance of Business Intelligence in Marketing Management In the past decade, the prevalence of data-driven decisions has increased exponentially in the business world. According to a study conducted by Forbes, 90% of organizations believe that data-driven decision making will be the primary basis of competition, differentiation, and profitability by 2019 (The Power of Data-Driven Marketing, n.d.) . In order to make data-driven decisions, …
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