The influencer generated with AI Aitana López goes viral talking about cloned models of H&M

The Swedish fashion chain H&M has recently announced that it will create double female models via AI. What does this mean for the industry?

H&M wants to create photos of models using Generative AI. Sweden wants to use the correspondingly marked images for social media and for advertising purposes.

The reel has gone viral in less than it takes Trump to put some tariffs. Aitana López, the famous pink hair influencer generated with AI, has gotten into the controversy of the cloned models of H&M. The clothing brand announced this week that it will use digital doubles of real models generated with artificial intelligence, raising a dust of ethical debates. Everyone has put their hands on the head, says Aitana in the video. But haven’t we been …