The LLM wears Prada: Why AI still shops in stereotypes

The LLM wears Prada: Why AI still shops in stereotypes

You are what you buy—or at least, that’s what your language model thinks. In a recently published study, researchers set out to investigate a simple but loaded question: can large language models guess your gender based on your online shopping history? And if so, do they do it with a side of sexist stereotypes? The answer, in short: yes, and very much yes. Shopping lists as gender cues The researchers used a real-world dataset of over 1.8 millio…