The lost art of building a referral-based business: Why personal connections still matter

The lost art of building a referral-based business: Why personal connections still matter

In today’s digital age, where AI and social media are dominating business strategies, it’s easy to overlook the power of human connection. This is especially true in an industry like real estate, where trust, community and personal relationships are essential to building one’s business. While technology has streamlined many real estate processes—from client management to marketing—building strong, personal relationships still ranks among the mos…