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Chaos as Italian ski resort is overrun by TikTok tourists

  • 10,000 daytrippers invaded Roccaraso, Italy, causing chaos and traffic issues on the slopes, after viral posts on social media about snowfalls prompted tour companies to arrange cheap trips from Naples.
  • 220 tour buses transported visitors, angering local residents and prompting municipalities to implement crowd-control measures.
  • Rita De Crescenzo, a popular influencer, faced backlash for encouraging the influx of tourists, stating it wasn't her fault that roads were blocked.
  • Roccaraso's mayor called the situation a 'real assault' on the area, highlighting the security risks posed by the unexpected surge of visitors.
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ilmessaggero.it broke the news in on Tuesday, January 28, 2025.
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