US EditionThe Needle: A long way down the holiday road
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The Needle: A long way down the holiday road
The following article "The Needle: A long way down the holiday road" originally appeared on Sports Media Watch. Welcome back to “The Needle,” a new ratings-focused column on Sports Media Watch that will break down the numbers, attempt to put some context behind the data, and discuss broader trends in measurement and television viewing. Since Nielsen began including out-of-home viewing in its viewership estimates nearly five years ago, nowhere ha…
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