US EditionThe paradox of choice: Reducing choice overload for consumers
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Choice Overload: The Case For Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back to Starbucks strategy to streamline operations and enhance the customer experience. This bold move, aimed at reducing wait times and simplifying choices for both baristas and customers, underscores a growing trend among retailers to combat the effects of choice …
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