US EditionThe PR professional bringing China and the UK closer
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The PR professional bringing China and the UK closer
Starting a business in a foreign country sounds glamorous. The thought of jetting off somewhere new, living your main character moment, and making big CEO moves — it’s a dream for many. The reality is, however, it’s none of those things. At least not at the start. It comes with the unfamiliarity of how the market will react to your business, the possibility of failing, and working among individuals who won’t take you seriously. Here’s a scenari…
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