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The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Summary by Boxoffice
By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators’ bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and competitive. Embracing digital solutions, automation, and streamlined workflows is essential to attracting a broader range […]
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The Programmatic Future: Will Cinema Advertising Share the Fate of Linear TV Advertising?

By Jan Runge Pre-show advertising in cinemas is a key revenue driver that contributes to operators’ bottom lines. As the cinema industry evolves and diversifies its offerings to meet changing audience expectations, cinema advertising must adapt to stay relevant and competitive. Embracing digital solutions, automation, and streamlined workflows is essential to attracting a broader range […]

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Boxoffice broke the news in on Thursday, April 3, 2025.
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