La Redoute appoints Béatrice Héricourt as new CEO - RetailDetail EU

After four months of drift, La Redoute raised Béatrice Héricourt to the position of general manager. Former director of Brico Depot and Kiabi, will this distribution pro succeed in raising the bar of a ship that has been captivated by the economic crisis?

La Redoute appoints Béatrice Héricourt as new CEO - RetailDetail EU

La Redoute has appointed Béatrice Héricourt as its new CEO. She succeeds Fabien Versavau, whose tenure ended after only three months due to “strategic differences”. Next phase Héricourt began her career in 1997 as an audit manager at Arthur Andersen, moving to fashion chain Pimkie two years later. In 2008,she started a three-year stint at Tape à l’Œil, before joining Kiabi. She became Kiabi CEO in 2019 and was appointed to the same position at e…