US EditionThe Revolution … Will Be Mobilized: Why Mobile Apps Are a Must-Have for Media Brands
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The Revolution … Will Be Mobilized: Why Mobile Apps Are a Must-Have for Media Brands
Mobile media consumption isn’t just rising—it’s dominating. Today, 91% of U.S. adults own a smartphone, up from just 35% in 2011 (Pew Research Center). This shift fundamentally changes how Americans consume news, entertainment, and live or on-demand content. For broadcasters and media brands, the message is clear: Your audience lives on their phones. If your station’s not delivering content through a branded mobile app, you’re not meeting them w…
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