The Rise of Digital Politics in Albania's Election Season

The Rise of Digital Politics in Albania's Election Season

Ahead of the May 11th elections, political campaigns in Albania are increasingly shifting focus to social media, a platform that is rapidly overtaking traditional media as the primary means of influencing voters. In the run-up to the elections, one prominent politician has posted daily videos on social media, one of which features an animated owl seemingly speaking in the voice of his main electoral rival. The owl's voice states, "You can't hide…