The Rise of Feel-Good Careers: Is Purpose the New Payday?

The Rise of Feel-Good Careers: Is Purpose the New Payday?

We used to be told: put your head down, work hard, stay loyal to one company, and you’ll retire at 55 with a gold watch and a pension. That dream? It died. The bubble popped. Then came hustle culture. Rise and grind. Work harder, faster, earlier. Build the business, scale the brand, post the wins. Productivity became a personality trait. Now? Many of us are stuck juggling multiple gigs, side hustles, and soul-sucking day jobs—chasing security wh…