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The rise of SNOWMADS – Holiday provider reports spike in people hitting the slopes alone in 2025.

Summary by Business Mondays

A sales report from luxury ski provider VIP SKI has revealed a 45% increase in Brits taking ski holidays alone – as digital ‘snowmads’ take to the slopes. Reflecting on the 2023/24 winter season, the holiday company saw bookings nearly double on the previous year, stating the popularity of remote working had pushed sales. Observations […] Read this story The rise of SNOWMADS – Holiday provider reports spike in people hitting the slopes alone in …

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Business in the News

The rise of SNOWMADS – Holiday provider reports spike in people hitting the slopes alone in 2025. - Business in the News

A sales report from luxury ski provider VIP SKI has revealed a 45% increase in Brits taking ski holidays alone – as digital ‘snowmads’ take to the slopes. Reflecting on the 2023/24 winter season, the holiday company saw bookings nearly double on the previous year, stating the popularity of remote working had pushed sales. Observations from VIP SKI insiders say the number of corporate group bookings has fallen in recent years, with the ‘work trip…

2 months ago

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