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BSP CEO acknowledges citizens for their passion for their bank, but stands by the rebrand

Summary by Post Courier
BSP Group CEO was asked today about his response to the many calls of condemnation and criticism against its newest rebranding of the major bank in the country and the Pacific Region. The post BSP CEO acknowledges citizens for their passion for their bank, but stands by the rebrand appeared first on Post Courier.
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Post CourierPost Courier

BSP CEO acknowledges citizens for their passion for their bank, but stands by the rebrand

BSP Group CEO was asked today about his response to the many calls of condemnation and criticism against its newest rebranding of the major bank in the country and the Pacific Region. The post BSP CEO acknowledges citizens for their passion for their bank, but stands by the rebrand appeared first on Post Courier.

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Commercial RecordCommercial Record

The Story Behind a Bank Rebrand

Guilford Savings Bank is rebranding to Ascend Bank in the third quarter of 2025.  The bank continues to grow, including its recent merger with Eastern Connecticut Savings Bank that will turn it into a $1.4 billion-asset bank.

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Commercial Record broke the news in on Thursday, April 3, 2025.
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