Former driver Barilla returns to F1 with his pasta brand as official sponsor

Former driver Barilla returns to F1 with his pasta brand as official sponsor

Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year deal that also represented a rare example of a former driver returning as a sponsor of the sport.

The Table Is Set: Barilla Becomes Formula 1's Official Pasta Partner

SAKHIR, Bahrain -- Barilla and Formula 1(r) announce a new partnership: a multi-year collaboration that brings together two brands rooted in passion, tradition, and the joy of shared experiences.

Formula 1 welcomes Barilla as official partner in multi-year pact

The post Formula 1 welcomes Barilla as official partner in multi-year pact appeared first on SportsMint Media. Formula 1, the premier open-wheel racing series, has announced a multi-year partnership with Barilla, the world’s biggest pasta producer. As an official partner, Barilla will have a prominent presence both on and off the track, encouraging connection and a sense of community among spectators, who will be able to eat delicacies from the …

Fans can enjoy the Barilla Pasta Bar in the Formula 1 Paddock Club. There will also be runwayside signage, digital activations and promotions for consumers

• F1 Adds Italian Flavor with Barilla Partnership

Formula 1 has announced the arrival of Pasta Barilla, the world’s largest pasta producer, as a new partner of the premier motorsport category. The multi-season agreement brings together two leaders in their respective fields, both driven by passion, tradition, and a spirit of innovation. Pasta Barilla and F1: a winning combination With this partnership, Barilla will be featured both on and off the track. Fans will be able to enjoy the Italian br…

F1 cooks up latest sponsorship deal with Barilla

The elite motorsports series Formula 1 (F1) has confirmed a new multi-year partnership with leading Italian pasta brand Barilla.