The influencer dream: Weighing the risk and reward of content creation

The influencer dream: Weighing the risk and reward of content creation

Social media has sprouted into a career opportunity for many creators, but with the TikTok ban looming of their head, some creators are uncertain about their future on the apps.

The trade war’s surprising targets: content creators

Tariffs are shaking up the creator economy, forcing influencers and small businesses to adapt fast or fall behind.

Kawira Mwangaza to turn to content creation

Former Meru County Governor Kawira Mwangaza, now ousted from office, is exploring new avenues to generate income through social media content creation, an idea sparked during a casual Easter drive with her husband, Murega Baichu. The couple, captured in a relaxed moment in a Facebook video posted on April 17, discussed monetizing Mwangaza’s social media […] Source

Content creators and social media endorsements

Information for content creators on complying with consumer protection law when endorsing products, brands or services on social media.