US EditionThese Local Owners Took Stations Back, What Happened?
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These Local Owners Took Stations Back, What Happened?
It was the scenario that many American broadcasters had hoped for, but it was Canada where one of the country’s major chains, Bell Media, divested 45 radio stations to smaller regional groups last February. Even then, the feel good was quickly marred by a Bell executive declaring radio to no longer be a “viable” business. Bell had adapted national branding across its CHR (Virgin Radio), Mainstream AC (Move FM), Country (Pure Country), and Classi…
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