Dr Simi saves man from being run over

A report by Nielsen revealed that companies with iconic characters experience a 15% increase in purchasing intent, demonstrating the tangible value of this strategy. Dr. Simi is recognized mainly for his advertising steps. The presence of a pet helps to humanize a brand, creating an affective bond with consumers. As we know, Dr. Simi is very active in the streets, conquering potential buyers with his iconic dance steps. However, on this occasion…

"God prepared me for that moment" says in tears the mother of the young man who saved from being run over by the train in Ate, who suffers from the harsh decisions his son made and does not resign himself to seeing his firstborn change for good with this second chance that gave him his life. In the development of this note we tell you more details about this story.