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TikTok challenges Amazon as it tests a new subscription model for Shop

Summary by Business Insider
Tiktok; Getty Images; Chelsea Jia Feng/BITikTok is testing a feature that lets users subscribe to products to receive repeat shipments.The feature is similar to Amazon's subscribe-and-save tool.Subscription orders could help merchants better predict revenue and manage their inventory.TikTok is testing a new feature that allows users to subscribe to repeatedly receive products from its e-commerce platform Shop, according to two Shop partners with…

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Business Insider broke the news in United States on Monday, February 10, 2025.
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