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TikTok Shop ready for business in France, Germany, Italy

TikTok Shop, which launched in the U.S. In 2023, is expanding its e-commerce platform to France, Germany, and Italy, allowing users to directly purchase products within the app.
Concerns about TikTok's ties to China and potential national security risks have led to scrutiny, including a U.S. Law passed in April 2024 requiring ByteDance to sell TikTok's U.S. Operations to an American company or face a ban.
TikTok Shop has attracted 47 million shoppers who spend an average of $32 million daily, surpassing competitors like Meta and Pinterest, and added an estimated 11.9 million U.S. Buyers in 2024 alone.
As Publicis Groupe's chief commerce strategy officer, Jason Goldberg stated that companies should be nervous about TikTok Shop's strength in customer retention.
French retailers and lawmakers have expressed concerns about unfair competition from platforms like TikTok Shop, Temu and Shein, prompting calls for government intervention and an inquiry into TikTok's psychological effects on young people.

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n-tv.de

Lean Right

Seduced by Swipe: Tiktok Shop: easy, fast - and dangerous?

Tiktok starts its shop: Shopping should be as simple as scrolling in it. But experts warn: Especially for young users this can be dangerous. What parents should know now.

4 days ago

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CGTN

Lean Left

TikTok expands e-commerce arm into France, Germany and Italy

Users in more European countries will be able to browse and buy from businesses, brands and creators via the site.

4 days ago·Beijing, China

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Tagesschau

Center

TikTok Shop also launched in Germany - innovation or risk?

With the TikTok Shop, the boundaries between entertainment and shopping blur. With just a few clicks, users can buy products they see in videos directly in the app - now also in Germany. Innovation or risk? By Pascal Nöthe.

4 days ago·Hamburg, Germany

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ZDF

Center

TikTok launches online shop in Germany

After China, the USA, Spain and Ireland, the German TikTok app also gets a purchase button. Some see it as the renaissance of teleshopping, others as a data GAU.

5 days ago

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Le Parisien

Lean Right

"I don的t want to be French": why the French are being tapped on TikTok?

For the past few days, American, Spanish, Belgian or Italian tiktokeurs have hijacked a song by Lady Gaga to openly mock the French, who make it good for them.

6 days ago·Paris, France

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