Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?

Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?

TikTok has become a key bargaining chip in China’s escalating tariff battle with the U.S. — while remaining an enticing investment for players vying for control over the app’s U.S. operations.

Are Europe's luxury handbags all produced in China?

The US and China’s ongoing trade war has taken to TikTok and European fashion houses have found themselves sandwiched in the middle.

GATES Creative Celebrates 10 years - Exclusive Q&A with CEO Cecilia Gates

Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.

Is TikTok becoming a super app?

As TikTok evolves beyond its roots as a short-form video platform, it is increasingly positioning itself as a potential super app.

HOW TO: Can Tik Tok help in college recruiting?

TikTok has become a powerful tool for football recruiting, especially with how much attention athletes can grab through short-form content. When used strategically, it can help players build a personal brand, showcase talent, and even attract the attention of college coaches. Here are some top ways to use TikTok for football recruiting:WATCH THE VYPE POD1. Highlight Reels That PopKeep it short, exciting, and cinematic. Post 15–60 second clips th…

You create a chore on TikTok, it explodes, it's taken over by everyone, and during that time, a platform engrags thousands of dollars thanks to your steps. That's what happens to Kelley Heyer with the Apple Dance, inspired by Charli XCX's Apple song.