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TikTok’s music chief Ole Obermann reportedly departing for Apple Music

Summary by Music In Africa

TikTok head of music business development, Ole Obermann, is reportedly leaving the company to join Apple Music after six years overseeing the platform’s music strategy. His tenure at TikTok coincided with a period of rapid growth for the app, but his approach to music licensing and negotiations has drawn mixed reactions from the industry. Sources indicate that Tracy Gardner, currently TikTok’s head of label licensing & partnerships, is set to re…

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Music In Africa

TikTok’s music chief Ole Obermann reportedly departing for Apple Music

TikTok head of music business development, Ole Obermann, is reportedly leaving the company to join Apple Music after six years overseeing the platform’s music strategy. His tenure at TikTok coincided with a period of rapid growth for the app, but his approach to music licensing and negotiations has drawn mixed reactions from the industry. Sources indicate that Tracy Gardner, currently TikTok’s head of label licensing & partnerships, is set to re…

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Music In Africa broke the news in 1 day ago on Thursday, February 20, 2025.

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